Marketing Planning

Extending financial planning software and best practices to the marketing department can provide needed automation to improve collaboration within marketing and with finance.

Marketing planning in the digital era has more moving parts than ever before offers marketing planning models including:

  • Workflow to automate budget creation and approvals
  • Spending control in real time
  • Accurately track campaign spending including alignment to shared resources, converted leads and revenue
  • Improve account scoring with advanced analytics¬†
  • Improve Account Based Marketing spend and conversion metrics
  • Unlimited what-if modeling to identify optimal marketing spend

Learn how to automate your marketing planning process!

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